"Experiments conducted by researcher
Herbert Krugman reveal that, when a person watches television, brain
activity switches from the left to the right hemisphere. The left
hemisphere is the seat of logical thought. Here, information is
broken down into its component parts and critically analyzed. The
right brain, however, treats incoming data uncritically, processing
information in wholes, leading to emotional, rather than logical,
responses. The shift from left to right brain activity also causes
the release of endorphins, the body's own natural opiates--thus, it
is possible to become physically addicted to watching television, a
hypothesis borne out by numerous studies which have shown that very
few people are able to kick the television habit.
Peter Russell, "Dehypnosis - Breaking the Trance" |

|
All mass media in the end alienate people from
personal experience and though appearing to offset it, intensify
their moral isolation from each other, from reality and from
themselves. One may turn to the mass media when lonely or bored. But
mass media, once they become a habit, impair the capacity for
meaningful experience. . . . The habit feeds on itself, establishing
a vicious circle as addictions do. . . . Even the most profound of
experiences, articulated too often on the same level (by the media),
is reduced to a cliche. . . . They lessen people's capacity to
experience life itself. Van den Haag, in Rosenberg and White, Mass
Culture, p. 529. |
ELECTRONIC HEROIN
In the Plug in Drug
, Marie Winn says that television
is an addictive drug: "When we think about addiction to drugs or alcohol
we frequently focus on negative aspects, ignoring the pleasures that
accompany drinking or drug-taking. And yet the essence of any serious
addiction is a pursuit of pleasure, a search for a 'high' that normal
life does not supply. It is only the inability to function without the
addictive substance that is dismaying, the dependence of the organism
upon a certain experience and an increasing inability to function
normally without it. Thus people will take two or three drinks at the
end of the day not merely for the pleasure drinking provides, but also
because they 'don't feel normal' without them.
"Real addicts do not merely pursue a pleasurable experience one time in
order to function normally. They need to repeat it again and again.
Something about that particular experience makes life without it less
than complete. Other potentially pleasurable experiences are no longer
possible, for under the spell of the addictive experience, their lives
are peculiarly distorted. The addict craves an experience and yet is
never really satisfied. The organism may be temporarily sated, but soon
it begins to crave again.
"Finally, a serious addiction is distinguished from a harmless pursuit
of pleasure by its distinctly destructive elements. Heroin addicts, for
instance, lead a damaged life: their increasing need for heroin in
increasing doses prevents them from working, from maintaining
relationships, from developing in human ways. Similarly alcoholics'
lives are narrowed and dehumanized by their dependence on alcohol.
"Let us consider television viewing in the light of the conditions that
define serious addictions.
"Not unlike drugs or alcohol, the television experience allows the
participant to blot out the real world and enter into a pleasurable and
passive mental state. The worries and anxieties of reality are as
effectively deferred by becoming absorbed in a television program as by
going on a 'trip' induced by drugs or alcohol. And just as alcoholics
are only vaguely aware of their addiction, feeling that they control
their drinking more than they really do ('I can cut it out any time I
want—I just like to have three of four drinks before dinner'), people
similarly overestimate their control over television watching. Even as
they put off other activities to spend hour after hour watching
television, they feel they could easily resume living in a different,
less passive style. But somehow or other, while the television set is
present in their homes, the click doesn't sound. With television
pleasures available, those other experiences seem less attractive, more
difficult somehow.
"Finally it is the adverse effect of television viewing on the lives of
so many people that defines it as a serious addiction. The television
habit distorts the sense of time. It renders other experiences vague and
curiously unreal while taking on a greater reality for itself. It
weakens relationships by reducing and sometimes eliminating normal
opportunities for talking, for communicating." [p.p. 23-25, Marie Winn,
Plug in Drug
, Penguin, 1977. ISBN - 0-14-007698-0]
|
“It’s been demonstrated that well within two minutes of
watching television, most people enter a hypnotic alpha state bordering
on theta. Viewers in this state are no longer able to critically
evaluate, discern, or pass judgment from their own moral database on
the material being viewed. The information just flows, unimpeded, into
their subconscious year in and year out.”
— Jeff Rense
talk-radio host
Rense.com |
__________________________________
"Academic
achievement drops sharply for children who watch more than 10 hours a week of
TV, according to the report "Strong Families, Strong Schools," from the U.S.
Department of Education, December 1994.
American children spend more time watching TV than they do in
school, according to Drs. Sege and Dietz in Pediatrics, October 1994.
The American Academy of Pediatrics (AAP) recommends no TV
viewing for children two and under in order to accommodate more appropriate and
beneficial stimulation during that crucial period of brain development. Research
on brain development reveals that the "wiring" of the brain (establishing neural
pathways) during the formative years appears strongly influenced by the child's
environment. If a toddler is deprived of the appropriate stimuli, certain areas
of the brain may not develop as fully as they could. Hours of TV each day from
three months on may limit the intellectual development of a child.
Television flickers at an average rate of about once every 3.5 seconds. The
average American child in the crucial formative years of birth through age five
watches over 5,000 hours of TV. That may be too much for a young child's
neurological system.

Source: Bureau of Labor Statistics, Dept. of Labor, U.S. Government
American Time Use Survey (ATUS)
2003
Released September 2004
Marie Winn’s The Plug-In Drug
refers to the writings of both Dr. T. Berry Brazelton, a renown
pediatrician and writer about children, and Dr. Matthew Dumont, of
the Harvard Medical School, that support this view. Dumont suggests
that
1. hyperactive behavior in children is related to the rapidly
changing TV images.
2. the changing of images every few seconds "programs" a short
attention span.
3. the behavior of the hyperactive child represents an attempt to
recapture the flickering quality of television.
If heavy exposure to TV may induce ADD or ADHD in some children, the
possibility also exists that removing TV from the child's
environment will permit the symptom to disappear.
"American children and adolescents spend 22 to 28 hours per week
viewing television, more than any other activity except sleeping. By
the age of 70 they will have spent 7 to 10 years of their lives
watching TV."
-- The Kaiser Family Foundation |
____________________________
Brainwashing
"In November
1969, a researcher named Herbert Krugman, who later became manager of
public-opinion research at General Electric headquarters in Connecticut,
decided to try to discover what goes on physiologically in the brain of
a person watching TV. He elicited the co-operation of a
twenty-two-year-old secretary and taped a single electrode to the back
of her head. The wire from this electrode connected to a Grass Model 7
Polygraph, which in turn interfaced with a Honeywell 7600 computer and a
CAT 400B computer.
"Flicking on the TV, Krugman began monitoring the brain-waves of the
subject What he found through repeated trials was that within about
thirty seconds, the brain-waves switched from predominantly beta waves,
indicating alert and conscious attention, to predominantly alpha waves,
indicating an unfocused, receptive lack of attention: the state of
aimless fantasy and daydreaming below the threshold of consciousness.
When Krugman's subject turned to reading through a magazine, beta waves
reappeared, indicating that conscious and alert attentiveness had
replaced the daydreaming state. More
Television & The Hive Mind
Later, psychologist Hadley
Cantril conducted a study of the effects of the broadcast and published
his findings in a book, The Invasion from Mars: A Study in the
Psychology of Panic. This study explored the power of broadcast media,
particularly as it relates to the suggestibility of human beings under
the influence of fear. Cantril was affiliated with Princeton
University's Radio Research Project, which was funded in 1937 by the
Rockefeller Foundation. Also affiliated with the Project was Council on
Foreign Relations (CFR) member and Columbia Broadcasting System (CBS)
executive Frank Stanton, whose network had broadcast the program.
Stanton would later go on to head the news division of CBS, and in time
would become president of the network, as well as chairman of the board
of the RAND Corporation, the influential think tank which has done
groundbreaking research on, among other things, mass brainwashing.
More
Mass Mind Control Through
Network Television Are Your Thoughts Your Own?
Experiments conducted by researcher Herbert Krugman reveal that when a
person watches television, brain activity switches from the left to the
right hemisphere. The left hemisphere is the seat of logical thought.
Here, information is broken down into its component parts and critically
analyzed. The right brain, however, treats incoming data uncritically,
processing information in wholes, leading to emotional, rather than
logical responses. The shift from left to right brain activity also
causes the release of endorphins, the body's own natural opiates--thus,
it is possible to become physically addicted to watching television, a
hypothesis borne out by numerous studies which have shown that very few
people are able to kick the television habit. It's no longer an
overstatement to note that the youth today that are raised and taught
through network television are intellectually dead by their early teens.
More
Keepers at the Gate He Who Controls
Television Controls the Masses
In this age of modernity and technology, where the
television monitor has become the center of the average American
household, from cradle to grave acting as surrogate parent, teacher,
role model and as influencer of human thought, it should come as no
surprise that entire populations can be controlled with such facility
and efficiency, turning once thinking humans into grazing sheeple. For
in today’s day and age, he who controls television controls the masses,
and he who controls the masses controls the nation.
More
The Stupefaction
of a Nation Corporate Media Propaganda and its Weapons of Mass
Distraction
He who controls the media controls the masses. Today, America's media is
controlled exclusively by fewer than a dozen multinational conglomerates
and their many interests. NewsCorp, AOL, Viacom, General Electric,
Disney and others have formed a media oligarch that reaches into every
American home and most every citizen. These few omnipresent entities
hold as paramount the belief in assuring for themselves perpetual
loyalty from as many of the masses as possible. Revenue and profit,
corporate growth and power, executive pay and ego, these are all
determined by us, the masses, and helps explain why the oligarchy has
decided to invest and take an interest in all forms of media that
reaches and influences us.
More
What's Wrong
With This Picture?
For all their economic clout and cultural sway, the ten great
multinationals profiled in our latest chart--AOL Time Warner, Disney,
General Electric, News Corporation, Viacom, Vivendi, Sony, Bertelsmann,
AT&T and Liberty Media--rule the cosmos only at the moment.
More
A Review of The Film Orwell Rolls In His
Grave
Orwell Rolls In His Grave is an excellent film that, unfortunately,
nobody will ever get to see. This independent documentary, directed by
Robert Kane Pappas, takes a deeply disturbing look at how mass media in
the United States is controlled by only a handful of large corporations.
The movie's premise is that these large corporations have one goal: to
get larger and control the system that reports the news. To this end,
big media has aligned itself with the conservative Republican political
minority and has pushed their selfish agenda in order to gain political
favor and build fortunes.
More
Violent video games desensitize
players to real-world violence
"It's already well known that playing violent
video games increases aggressive behavior and
decreases helping behavior," said University of
Michigan researcher Brad Bushman. "But this
study is the first to link exposure to violent
video games with a diminished reaction to
violent images."
More
Violent video games can make
people aggressive
"There is a causal link between playing the
first-person shooting game in our experiment and
brain-activity pattern that are considered as
characteristic for aggressive cognitions and
affects," said René Weber, assistant professor
of communication and telecommunication at MSU
and a researcher on the project.
"There is a neurological link and there is a short-term
causal relationship. Violent video games
frequently have been criticized for enhancing
aggressive reactions such as aggressive
cognitions, aggressive affects or aggressive
behavior. On a neurobiological level we have
shown the link exists."
More